ASK PABLO COCKTAIL BAR
INDUSTRY:
Hospitality | Speakeasy
PLATFORM:
Instagram | TikTok | Facebook
The Challenge /
Ask Pablo needed a social presence as distinctive as the experience behind its red curtains. The opportunity was to translate the cocktail bar’s dark, intimate atmosphere and playful personality into a recognizable digital identity - one that could build local awareness, promote its rotating offers and experiences, and give audiences a reason to step inside without revealing too much.
The Strategy /
Big Sis Media developed a full-scale social media strategy rooted in cinematic storytelling, sharp creative direction, and a distinct “say it without saying it” brand voice. Content combined gritty, editorial visuals with mysterious, personality-led copy inspired by music, film, and late-night culture. Through reels, carousels, stories, campaign concepts, and intentional promotion of weekly offers and private dining, every touchpoint was designed to deepen the world of Pablo, strengthen brand recognition, and turn curiosity into reservations.
The Impact
A Recognizable Brand Voice
Established a distinct tone and visual identity that was immediately recognizable - dark, cinematic, sharp, and confidently different from the typical cocktail-bar feed.
Weekly Offers Became
Brand Rituals
Turned Power Hour, The Thursday Set, and Pablo’s Room into recurring content pillars that gave audiences clear reasons to visit and return.
Brand Differentiation
Positioned Ask Pablo as a complete after-dark experience with its own world, personality, and point of view - strengthening its presence within Kelowna’s hospitality scene.
Instagram Carousels /
Instagram Stories /
