CHIP AND PEPPER
INDUSTRY:
E-Commerce | Fashion Brand
PLATFORM:
Instagram | TikTok | Facebook
The Challenge /
Chip & Pepper needed a clear, cohesive digital presence that matched their bold, nostalgic identity while also driving real results. With a strong visual direction but no consistent content plan, the opportunity was to translate their retro, personality-driven brand into a strategy that could grow audience, increase engagement, and support retail expansion.
The Strategy /
Big Sis Media developed a full-scale social media strategy across Instagram, Facebook, and TikTok, rooted in storytelling, consistency, and brand voice. Content was designed to feel unapologetically bold and nostalgic - balancing edgy visuals with highly shareable, personality-led captions and concepts. From reels and carousels to influencer outreach and campaign support, every touchpoint was intentional. The focus was not just on aesthetics, but on building a recognizable brand presence that people connect with.
The Impact
6K → 20K Followers
Built a community that doesn’t just follow - they engage, repost, and feel invested in the brand.
Successful In-Person
Activations + Pop-Ups
Created in-person moments that didn’t just draw a crowd - they built real connection and brand loyalty. Also successfully placed C+P into Below The Belt stores across Canada.
Created in-person moments that didn’t just draw a crowd - they built real connection and brand loyalty.
Brand Differentiation
Instagram Carousels /
Instagram Stories /
Instagram Growth /
Testimonial
“Working with Chantal has been an absolute game-changer for our brand. She’s not just a social media manager; she’s a force. From day one, she understood our voice, elevated our content, and delivered real results. Engagement? Up. Followers? Growing daily. Brand presence? Stronger than ever.
Chantal brings energy, creativity, and strategy to everything she touches. Whether it’s launching campaigns, building community, or spotting trends before they hit, she’s always ten steps ahead. Truly the best social person we’ve ever worked with; couldn’t recommend her more.” - Rae