CU AT THE BEACH
INDUSTRY:
Clothing + Apparel | Retail
PLATFORM:
Instagram | TikTok | Facebook
The Challenge /
CU At The Beach carries a wide mix of clothing, accessories, and lifestyle pieces for women across different ages and stages of life. The challenge was creating content that reflected that range without feeling disconnected or overly product-focused. The brand needed a clearer social identity that could make new arrivals feel wearable, help customers picture the pieces in real life, and bring the personality of the boutique online.
The Strategy /
Big Sis Media built the strategy around real women, relatable styling, and approachable fashion discovery. Recurring series like Sheri’s Top Picks gave the audience a familiar face, while try-ons, mother-daughter styling, new-arrival features, and lifestyle content showed how pieces could work across generations. Local collaborations, giveaways, and community-focused storytelling added another layer - creating a social presence that felt personal, useful, and genuinely connected to the women CU At The Beach serves.
The Impact
Products Styled With Purpose
Try-ons and outfit-focused content showed customers how to wear the pieces, turning individual products into complete looks they could picture themselves in.
A Recognizable Brand Personality
Recurring, personality-led content gave customers a familiar face to connect with, making the boutique feel more personal, approachable, and memorable online.
Used collaborations, giveaways, and community-focused content to deepen CU At The Beach’s connection with local customers and neighbouring businesses.
Strengthened Local Community
Instagram Carousels /
Instagram Stories /
Testimonial
“Chantal is amazing I love her attention to detail. Her bubbly personality is adorable and she is very hands on and flexible. I love her energy and commitment to building a brand . I love BSM!” - Sheri