HUMO RESTAURANT
INDUSTRY:
Hospitality | Elevated Dining
PLATFORM:
Instagram | Facebook
The Challenge /
HUMO’s story begins long before a dish reaches the table. Every plate is shaped by thoughtful sourcing, seasonal ingredients, technical precision, and relationships with local growers, foragers, and suppliers. The challenge was finding a way to communicate that depth online while keeping the content visually striking, easy to understand, and true to the restaurant’s understated approach.
The Strategy /
Big Sis Media built the content around process, provenance, and the people behind the menu. Instead of relying solely on finished plates, the strategy brought audiences closer to the craft through ingredient features, supplier stories, behind-the-scenes preparation, chef-led moments, and the recurring PLATED series. This created a richer picture of HUMO - one that gave each dish context, celebrated the details, and invited guests to experience the menu with a deeper understanding of what went into it.
The Impact
Deeper Menu Storytelling
Gave every dish a story beyond the finished plate by connecting audiences with its ingredients, techniques, local producers, and creative process.
Elevated Value Perception
Revealed the level of care and craftsmanship behind the menu, helping guests better understand the quality, detail, and intention built into the HUMO experience.
Created a cohesive digital presence that positioned HUMO as thoughtful, ingredient-led, and distinctly its own within Kelowna’s dining scene.
A Stronger Culinary Identity
Instagram Carousels /
Instagram Stories /
