SHOKUNIN
INDUSTRY:
Hospitality | Japanese-Influenced Cuisine
PLATFORM:
Instagram | Facebook
The Challenge /
Shokunin Hospitality Group operates multiple concepts, each with its own identity, experience, and audience - but the social presence lacked consistency and a clear overarching strategy. Content across brands felt disconnected at times, with an opportunity to create a more cohesive approach while still allowing each concept to maintain its individuality. There was also a need to better translate the in-person dining experience - the detail, the atmosphere, the quality - into content that felt just as intentional online. The goal was to elevate the digital presence across all concepts, while building a system that could support multiple brands without losing clarity or direction.
The Strategy /
Big Sis Media developed a multi-brand content strategy to bring structure, clarity, and consistency across all concepts. Each restaurant was approached individually, with its own tone and creative direction, while still aligning under a cohesive group presence. Content focused on storytelling - highlighting ingredients, technique, atmosphere, and the overall dining experience in a way that felt elevated and immersive. By balancing refined, aesthetic-driven visuals with more personality-led and behind-the-scenes moments, we created content that felt both high-level and engaging, ensuring the digital presence reflected the same level of detail and intention as the in-person experience.
The Impact
Stronger Brand Clarity Across All Concepts
Each restaurant feels distinct, while still contributing to a cohesive group presence.
Elevated Digital Presence
Content now reflects the level of detail, quality, and experience offered in-person.
More Intentional, Strategic Content
A clear system in place to support ongoing content across multiple brands.
Instagram Carousels /
Instagram Stories /
Instagram Growth /
